Look Walker » Microsoft

Client: Microsoft

Description: To celebrate the launch of Microsoft Bing in the capital and generate PR, a team of 15 Look Walkers gathered in Parliament Square for a photographic shoot and them paraded through the city, passing a number of popular locations.

Half way through the day, the team worked with a sense of urgency to change the Look Walker creative within minutes. The team then proceeded to attract the attention of tourists and busy Londoners alike.