Following the impressive display of light projection used during the May U.K. election, it seems timely to mention the bespoke uses of light projection and the advantages of ambient advertising.
As seen above, the BBC’s coverage of election night included a real-time feed of poll results beamed onto the nation’s iconic Big Ben, complementing the historic event with an incredible display of new media. This is a prime example of how ambient platforms reach beyond the realms of conventional marketing. Such as Big Ben, light projections create a playground of priceless advertising space that can be personally tailored to meet specific marketing needs.
Be it for edgy guerrilla activity such as here, PR or a production/event launch such as here or here, in my opinion light projections craft the perfect contemporary display, mirroring current urban trends through mergence of art and technology. They create much more than a static advert, rather a memorable experience likely to generate viral buzz and a wealth of valuable media coverage.
To check out some of AmbientWW light projection campaigns and other ambient media products click here.