Ambient Media

What is street marketing?

Street marketing or (Ambient, Guerrilla or Street Advertising as it is sometimes known), incorporates non-traditional and alternative methods to generate a lasting market buzz for brands.

And, there is no shortage of street marketing option available. From the bold and brash light projections and street skins to the more understated clean graffiti or chalk stencils there is a vast array of opportunities available to gain brand exposure to people when they aren’t expecting to see it.

What Makes this Unique?

Well, the majority of advertising budgets are still spent on ‘traditional’ formats such as TV and Press. However, when people turn on the television they expect to be bombarded with advertisements, they are prepared for them on the radio and in magazines.

It is because of this assault that we have created somewhat of a filter to block a lot of forms of advertising out and advertisers have to really try hard to make their message noticed and to target the most valuable audiences.

However, if you can catch your audience’s eye and their imagination you are more likely to make a lasting impression and this is what makes ‘Ambient Media’ unique – the ability to enable the media itself to cut through. That coupled with the ‘word of mouth’ effect from a well executed campaign, encourages interaction with a brand and hence consumer ‘ownership’ of that brand leading to greater loyalty.

Street marketing, alongside an existing marketing mix, has the potential to help build customer base, brand awareness and establish a loyal following.