Light Projections » Fiji Tourism
Client Fiji Tourism
Objective The aim was to keep the spend low but run with a cheeky creative in an attempt to gain PR. The idea was to showcase a high profile individual who could have done with a trip to Fiji at the time.
Coverage Various London locations over 2 nights. These included Battersea Power Station, Great Portland St, and London Bridge.
Media Large format light projections at 3 locations per night
Outcome Huge coverage including Channel 4 News, Page 3 of The Times, p 8 of the Independent and various media outlets all around the world.
